At PROJECT M we know the importance of the label in telling a wine’s story.

To this end, we enlisted the help of talented and experienced professionals.  Courtney Cunningham of Glint Creative in McMinnville, Oregon, assisted with creating the PROJECT M logo.  The original artwork was created by artist Tania Zaldivar of Mexico City, an internationally experienced designer with an MFA from Yale.  Andrea La Rue of Nectar Graphics, also of McMinnville, Oregon, pulled the elements into a cohesive design. Carrie Higgins of Crush Creative Packaging did the emboss design and printing in Lake Oswego, Oregon.

Believing in the power of the creative process, Jerry wanted original artwork for the labels. Ms. Zaldivar was commissioned to create the original art, the primary directive was that the images depict movement and flow, suggesting the unseen forces around us.  The result was Sand Studies, a series of original art appearing on each wine from PROJECT M.  The artwork beautifully captured the essence of the directive. Using a process that the artist describes as “noise distribution”, the images are created by defining mathematical limits. These limits, defining the image’s edges and curves, are randomly populated with specks resembling sand. The method results in images that can never be exactly reproduced.  The process of defining limits but accepting random outcomes within those limits mirrored Jerry’s winemaking philosophy.  The fact that the images did not depict actual forms conveyed the idea that PROJECT M wines reflect their unique origin and are free from the constraints of tradition or expectation. The images also suggest the importance of a wine’s structure. The simple components, lines, and specks become complex and alive by combining to form a structure. An effort was made to match label images with the stylistic “shapes” of the wines they represent.  Embossing techniques were employed to create a texture inviting someone to touch the label and connect with the wine.