“…you realize that the world doesn't change overnight. It's not a big, monolithic Herculean effort that changes the world.”
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Revisit the 99 Points we made, not scored, to promote our 2017 99 Points Pinot Noir we produced for Willamette: The Pinot Noir Auction.
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Creating something and putting it into the world is a heroic act. An album, painting, or a bottle of Pinot Noir is like a small child placed in a basket and pushed into the river. The creator hopes that whoever finds it will love it. They do this despite the possibility it might be hated or ignored.
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There is an uncomfortable truth that the world of wine has learned to comfortably live with. It is uttered by winemakers in hushed voices in dark cellars. Marketing departments deny it. Sommeliers offer fake smiles as they pour examples of it. It is the 500lb gorilla in the room. THE LIE: BIG WINES ARE HARD TO MAKE.
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If you ever get a winemaker to tell you the truth about how they make Chardonnay, you’ll get a philosophy more akin to a drill sergeant or high school football coach.
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March 13th is Riesling Day! You would think that from such an honorable history, Riesling would be spoken about with much love and adoration. Alas, instead of the world's most beloved white wine, Riesling qualifies as the world's most misunderstood wine.
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One of our best customers asked which wine he should serve on Date Night; Sparkling Rosé or Pinot Noir? While I'm inclined to suggest both, if forced to choose, I've written the pros and cons of Sparkling Rosé or Pinot Noir to help in that decision.
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Wine has inspired poems, paintings, and songs. Our constitution was drafted under the influence of wine. It has been suggested that wine’s role rivaled that of the Roman Legions in conquering the barbarian tribes that would go on to join the Empire. Wine is the beverage of civilization.
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Many legends and stories carry valuable and timeless lessons through millennia. Other myths, especially those around wine, perpetuate baseless falsehoods.
Some of the most persistent myths about wine relate to sugar and sweetness. These myths range from misinformed to downright manipulative. They prevent many consumers from enjoying some truly fantastic wines. Some companies use these scare tactics to drive consumers to their brands.
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At PROJECT M, we subscribe to the philosophy that there is a right wine for every occasion but never a wrong one. Never in the history of wine has a poorly chosen bottle ruined a meal, date, or day. That said, we also believe in squeezing potential out of each moment and encourage you to give it some thought and move forward without fear. Below we explain some considerations to include in your decision-making process.
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